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Concept projects, built like real ones.

Five self-initiated briefs across food, health, e-commerce and software. Each one starts with a business goal, not a mood board.

Kesar & Crumb — Today’s bake
Kesar & Crumb MenuPre-orderFind us
Today’s bake
Out of the oven at 7. Usually gone by 11.
Kesar pista croissant₹180
Cardamom bunsold out₹140
Gur & sea-salt cookie₹90
Country sourdough₹260
Pre-order for tomorrow Pick up 8–10am
Reserve a box →
Concept project

Kesar & Crumb

Artisanal bakery · Menu and pre-order flow · 2026

Goal: more weekend pre-orders

Designer’s noteEvery “Sold out” tag on the menu links straight to tomorrow’s box. The moment a weekend regular is disappointed is the moment they’re asked to pre-order.

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Northline Physio — Book
+northline
Back pain at your desk? Let’s fix how you sit, move and sleep.
Chartered physiotherapists. Your first assessment is 45 minutes, one-to-one.
Mon–Sat · 8am–8pmFree 10-min phone triage
Book a first assessment
Back & neck Sports injury After surgery
Mon
12
Tue
13
Wed
14
Thu
15
08:00 09:30 11:00 13:30 17:30 18:15
Book Tue 13 · 09:30 →
Concept project

Northline Physio

Physiotherapy clinic · Booking-first website · 2026

Goal: fewer calls, more online bookings

Designer’s noteThe booking panel opens on the next free slot. Most calls to a clinic ask one thing — “when can you see me?” — so the homepage answers it first.

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Ledgerly — Home
Ledgerly
Your books, done by Friday.
Invoices, receipts and tax set-aside for freelancers. Five minutes a week.
Start free See pricing
Solo
₹0
Pro
₹499/mo
Studio
₹1,299/mo
October
Set aside for tax
₹18,400
MayJunJulAugSepOct
#041 · Studio RaoPaid
#042 · Hill & Co12 days late
Receipt missing · FigmaAdd receipt
Concept project

Ledgerly

Bookkeeping software · Product landing page · 2026

Goal: more free-trial sign-ups

Designer’s noteThe hero dashboard shows a messy month — a late invoice, a missing receipt — with “Start free” right beside it. Freelancers recognise their own books, and sign up to fix them.

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Studio Maati — Collection 04
FIG. 01 — MONSOON BOWL, UNGLAZED
Collection 04 — Monsoon
Made slowly, on purpose.
Thrown, dried and fired over three weeks. Twelve pieces. No two alike.
See the bowls ↓
Concept project

Studio Maati

Handmade pottery · Editorial online shop · 2026

Goal: sell out every collection drop

Designer’s noteThe collection page says how many pieces exist — twelve — right under the title. Scarcity you can count gets people buying on drop day, not “later”.

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